So what are the right questions to ask yourself when you are in the process of either starting or expanding your business (or any important project, for that matter)?
Here are two questions for you to consider:
Based both on your particular genius (or skill set), what is your best strategy for serving your ideal clients and expanding your income?
There are so many ways that one can seek to make a profit, especially in this digital age.
If you are a coach, then there is private coaching, group coaching, webinars, online courses, workshops, VIP days. The list can go on and on.
If you create products, then it’s painfully easy to keep switching back and forth among various products, instead of focusing on one product from beginning to end.
For those of us afflicted with S.O.S. (Shiny Object Syndrome), it is very tempting to flit between one option and another and never truly focus on the one that can actually serve people and build our business.
The answer to the first question, then, is to pick your best strategy and stick with it, despite all the distractions that come along to lure you into failure.
Which brings us to the second question:
What is the single most important thing you can do today to move your business forward?
Once you have chosen to focus on one strategy, the challenge becomes how to best focus your time: This is vitally important for three reasons:
- It empowers you to avoid the inevitable enticements that come your way.
- By focusing on the one most important thing you can do today to move your business forward, you will in fact be moving your business forward.
- You get to use the inertia of motion (things in motion tend to stay in motion) to your advantage.
Once you have done that one most important thing, it becomes easier to do another important thing. Before you know it, you could get a lot more done than you thought possible, simply because you got off your duff and got started.
I invite you to spend some time pondering the answer to the first question; and once you have answered it, to ask the second question daily. You may be pleasantly surprised by the results.
Also published on Medium.