by Marjorie Saulson | All, Marketing
During my long career as a professional volunteer, I learned a lot of lessons that I now apply to my business. (And after all, when you think about it, non-profit organizations are also businesses; they just direct their profits to their cause instead of to their...
by Marjorie Saulson | All, Business Skills, Communication, Marketing
It is always gratifying to read an article that confirms your own point of view on a particular subject. Such is the case for me in the article You Are Your Own Best Marketer, by Gabriel Bristol, in an issue of Entrepreneur magazine. His first sentence sums it up: No...
by Marjorie Saulson | All, Marketing
Sometimes we get so enamored of our online strategies and focus so much of our attention on our websites, blogs, social media, etc., that we tend to forgot the power of print. In her article, Don’t Overlook Print When Mapping Out Your Startup Marketing Plan,...
by Marjorie Saulson | All, Marketing
Great marketing copy can show up in the oddest places, places you would never think to look. In a blog post entitled Swipe File Gold Mine, marketing guru, Ben Settle, touts the value of going to comic book conventions and buying comics that were created before 1990,...
by Marjorie Saulson | All, Communication, Public Speaking, Videos
Sad but true: You’ve only got one chance to really catch your audience’s attention when you’re beginning a presentation. And even sadder: If you don’t get their attention in the first place, it really doesn’t matter how you end...
by Marjorie Saulson | All, Communication, Marketing, Networking
Do you hem and haw when you meet someone new who asks you what you do? When you try to explain what you do, do you ever feel that your answer lands on deaf ears? If you go to a marketing event with the idea of sharing information about your business, do you feel like...
by Marjorie Saulson | All, Communication, Good Grammar
It is a great relief to me to know that I am not the only grammar nerd (or nut) around. Perhaps it’s because I taught two foreign languages and had a minor in English; but proper usage has always been important to me. I really have to bite my tongue sometimes...
by Marjorie Saulson | Business Skills, Public Speaking, Videos
If there is one area where people in business are most likely to come to communication grief, that area is sales. Perhaps it’s because they’ve been on the receiving end of too many high pressure sales pitches (not to mention the glut of robo calls...
by Marjorie Saulson | All, Communication, Marketing
In my prior blog post, I wrote about how hardly anybody wants or likes to narrow their niche. Online sales guru, Eben Pagan, has a video on the same subject, but in greater depth. His starting point is the Pareto principle, which states that 80% of the results in any...
by Marjorie Saulson | All, Marketing
We humans sometimes operate under the illusion that lots of other people like what we like, are interested in what interests us, and enjoy spending time in the activities that we enjoy. That illusion poses at least two dangers: We risk boring other people to death...
