Is All of Your Copy Visually Accessible?

Have you ever run into this kind of problem? You attend a networking, corporate, fund raising, or some other type of event where it is important that you connect with a variety of people; You see someone whom you have met before, but whose name you have forgotten; You...

Does Your Marketing Push or Pull?

As a business person looking to help people become compelling communicators, I am always eager to learn new ways to help other people promote their businesses more effectively. That is why I was intrigued by some of the ideas in Lida Citroën’s article on 9...

Do You Use Print to Your Best Advantage?

Sometimes we get so enamored of our online strategies and focus so much of our attention on our websites, blogs, social media, etc., that we tend to forgot the power of print. In her article, Don’t Overlook Print When Mapping Out Your Startup Marketing Plan,...

Swipe File Gold Mine

Great marketing copy can show up in the oddest places, places you would never think to look. In a blog post entitled Swipe File Gold Mine, marketing guru, Ben Settle, touts the value of going to comic book conventions and buying comics that were created before 1990,...