Here’s an important question. How does a bad boss communicate? The answer? With orders: “You will do this or that!” And how do we react to being ordered to do something? I don't know about you, but I immediately go to my terrible twos and say, “No way! I don't want to do that.” (Or: "I won't … [Read more...] about Communicate as a Leader, Not as a Boss
Private: Blog
Is Your Copy or Website Missing This No-Brainer Item?
Have you ever heard a simple, yet incredibly useful piece of information and thought to yourself, Why didn't I think of that? Sometimes the smartest things to do are the simplest; yet we rush right past them in our quest to do something complicated in order to stand out from the crowd. Yet … [Read more...] about Is Your Copy or Website Missing This No-Brainer Item?
Content Marketing Strategies You Can Steal
Among the most important trends is marketing is providing valuable content to your prospective clients and customers. The theory behind this model is that in order to increase sales, you first need to build the type of trusted relationships that allow people to feel comfortable buying your … [Read more...] about Content Marketing Strategies You Can Steal
Overcome Cold Feet When Cold Calling
Does it ever feel like your phone weighs a thousand pounds and, and you really don't want to pick it up? Probably many people's least favorite thing to do in business is making cold calls. So I'm going to share with you some ideas on how to overcome cold feet when cold calling. First of all, I … [Read more...] about Overcome Cold Feet When Cold Calling
3 Ways Entrepreneurs Fail at Personal Branding
So what is personal branding? And what does it have to do with marketing our business, products or services? Dorie Clark, author of Reinventing You, answers these questions in a recent issue of Entrepreneur. "If someone is going to buy from you, they need to understand who you are, what you … [Read more...] about 3 Ways Entrepreneurs Fail at Personal Branding
2 Quick Ways to Wreck or Build Your Business
Have you ever gone into a store to buy something, and found that the clerk was too busy yakking on the phone with a friend to bother waiting on you? Or have you ever called a business about a problem and been given the royal run-around? It is just these types of business problems that … [Read more...] about 2 Quick Ways to Wreck or Build Your Business