When Is Narrow Narrow Enough?

In my prior blog post, I wrote about how hardly anybody wants or likes to narrow their niche. Online sales guru, Eben Pagan, has a video on the same subject, but in greater depth. His starting point is the Pareto principle, which states that 80% of the results in any...

A Great Book about Great Leads

Writing copy is one of those things we often struggle to do well. Yet it’s the skill that underpins the success (or lack of it) in all of our messages, whether spoken or written. That’s why I was so delighted to discover the book, Great Leads – The...