It has been said that the reason we were given two ears and only one mouth is to remind us to use them proportionally. Unfortunately, giving another person the courtesy of one's full attention appears to be a dying art. Too many television shows seem to glorify the person who can interrupt other … [Read more...] about Want a Powerful Tool That Is Free and Always Available to You?
It is always gratifying to read an article that confirms your own point of view on a particular subject. Such is the case for me in the article You Are Your Own Best Marketer, by Gabriel Bristol, in a recent issue of Entrepreneur. His first sentence sums it up: "No one will ever care about … [Read more...] about You Are Your Own Brand Ambassador
Sometimes we get so enamoured of our online strategies and focus so much of our attention on our websites, blogs, social media, etc., that we tend to forgot the power of print. In her article, Don't Overlook Print When Mapping Out Your Startup Marketing Plan, Katherine Halek points out three key … [Read more...] about Do You Use Print to Your Best Advantage?
Are you investigating possible business ideas, either for yourself or for a friend? It's amazing how many businesses there are that you can start for under $5000. That's the gist of the article Need a Business Idea? Here are 55, by Entrepreneur Press and Cheryl Kimball. The variety of … [Read more...] about Want an Unexpected Place to Find a Target Market?
Great marketing copy can show up in the oddest places, places you would never think to look. In a recent blog post entitled Swipe File Gold Mine, marketing guru, Ben Settle, touts the value of going to comic book conventions and buying comics that were created before 1990, when copy gave way to … [Read more...] about Swipe File Gold Mine
Anyone who has to write content on a regular basis, whether for a newsletter, or a blog post, or some other type of print material, periodically runs into a mental brick wall, where we ask ourselves, So what the heck can I write about now? I stand in awe and amazement at people like Seth Godin … [Read more...] about What Do I Write About Now?