Do you hem and haw when you meet someone new who asks you what you do? When you try to explain what you do, do you ever feel that your answer lands on deaf ears? If you go to a marketing event with the idea of sharing information about your business, do you feel like you are either turning … [Read more...] about Answering a Most Dangerous Question
We all like to think that we make decisions based on logic and reason, but it is much more likely that we use our logic and reason to justify decisions we make based on emotion. So what does this have to do with marketing? Simply that if we want to appeal to potential clients and customers, we … [Read more...] about Are You Using Lucrative Language to Attract More Business?
In my prior blog post, I wrote about how hardly anybody wants or likes to narrow their niche. Online sales guru, Eben Pagan, has a video on the same subject, but in greater depth. His starting point is the Pareto principle, which states that 80% of the results in any given area are produced by … [Read more...] about When Is Narrow Narrow Enough?
We humans sometimes operate under the illusion that lots of other people like what we like, are interested in what interests us, and enjoy spending time in the activities that we enjoy. That illusion poses at least two dangers: We risk boring other people to death going on and on about … [Read more...] about Hardly Anybody Likes or Wants to Narrow Their Niche
In my last post, Do You Suffer from an Enlarged Procrastinate?, I mentioned some of the reasons why we may delay doing jobs we know that we need to do; and I included some practical strategies that can help us move forward. Unfortunately, the reasons why we procrastinate may have nothing to do … [Read more...] about Is Your Procrastinate Still Enlarged?
Do you suffer from an enlarged procrastinate? If so, you are not alone. At one time or another, all of us find ourselves delaying certain tasks that we know we have to get done. There are some basic and understandable reasons behind many of our delaying tactics. Knowing about them is perhaps … [Read more...] about Do You Suffer from an Enlarged Procrastinate?