by Marjorie Saulson | All, Marketing
During my long career as a professional volunteer, I learned a lot of lessons that I now apply to my business. (And after all, when you think about it, non-profit organizations are also businesses; they just direct their profits to their cause instead of to their...
by Marjorie Saulson | All, Business Skills, Communication, Marketing
It is always gratifying to read an article that confirms your own point of view on a particular subject. Such is the case for me in the article You Are Your Own Best Marketer, by Gabriel Bristol, in an issue of Entrepreneur magazine. His first sentence sums it up: No...
by Marjorie Saulson | All, Marketing
Sometimes we get so enamored of our online strategies and focus so much of our attention on our websites, blogs, social media, etc., that we tend to forgot the power of print. In her article, Don’t Overlook Print When Mapping Out Your Startup Marketing Plan,...
by Marjorie Saulson | All, Marketing
Great marketing copy can show up in the oddest places, places you would never think to look. In a blog post entitled Swipe File Gold Mine, marketing guru, Ben Settle, touts the value of going to comic book conventions and buying comics that were created before 1990,...
by Marjorie Saulson | All, Communication, Public Speaking, Videos
Sad but true: You’ve only got one chance to really catch your audience’s attention when you’re beginning a presentation. And even sadder: If you don’t get their attention in the first place, it really doesn’t matter how you end...
by Marjorie Saulson | All, Communication, Marketing, Networking
Do you hem and haw when you meet someone new who asks you what you do? When you try to explain what you do, do you ever feel that your answer lands on deaf ears? If you go to a marketing event with the idea of sharing information about your business, do you feel like...
