by Marjorie Saulson | Books, Marketing
Writing copy is one of those things we often struggle to do well. Yet it’s the skill that underpins the success (or lack of it) in all of our messages, whether spoken or written. That’s why I was so delighted to discover the book, Great Leads – The...
by Marjorie Saulson | All, Books, Business Skills
When I decided to go into business, I had no clue how many different skills sets would be needed to have any hope of succeeding in my efforts. Too bad I didn’t have Michael E. Gerber’s excellent book, The E-Myth Revisited, voted #1 business book by Inc....
by Marjorie Saulson | All, Books, Business Skills
Commencement speeches are meant to be inspiring, but unfortunately are sometimes a bore, something to be dreaded and endured while we wait to celebrate the graduation of either ourselves or an important person in our lives. I vividly remember being bored stiff during...
by Marjorie Saulson | All, Books, Business Skills, Communication, Marketing
Everybody has a story to tell. How well are you telling yours? In his bestselling book, Donald Miller shares the vital role stories play in building not only a memorable brand for your business, but also how to use story to exponentially grow your business success. In...
by Marjorie Saulson | All, Books, Marketing, Public Speaking
Getting yourself booked as a speaker requires a certain set of skills, accompanied by a big dose of both determination and grit. Want to make the whole process easier and less time consuming? In this blog post, I share two tremendously effective resources to ease your...
by Marjorie Saulson | All, Books, Communication, Marketing, Media Skills
Creating engaging videos is a key component to marketing success these days. The exponential growth of YouTube as a search engine is proof of that fact. Various studies report that videos on landing pages can increase conversions by a whopping 80% or more; and video...
