by Marjorie Saulson | All, Business Skills, Communication, Marketing
It is always gratifying to read an article that confirms your own point of view on a particular subject. Such is the case for me in the article You Are Your Own Best Marketer, by Gabriel Bristol, in an issue of Entrepreneur magazine. His first sentence sums it up: No...
by Marjorie Saulson | Business Skills, Public Speaking, Videos
If there is one area where people in business are most likely to come to communication grief, that area is sales. Perhaps it’s because they’ve been on the receiving end of too many high pressure sales pitches (not to mention the glut of robo calls...
by Marjorie Saulson | Business Skills, Communication, Marketing
The one thing that can really sabotage your success in business is having the mindset that you really dislike selling, that you’re not good at it; or even worse, the sinking sensation you get when you feel that you’ve got to make a sale. For most...
by Marjorie Saulson | All, Business Skills, Marketing
So what is personal branding? And what does it have to do with marketing our business, products or services? Dorie Clark, author of Reinventing You, answers these questions in an article she wrote for Entrepreneur magazine. If someone is going to buy from you, they...
by Marjorie Saulson | All, Books, Business Skills
When I decided to go into business, I had no clue how many different skills sets would be needed to have any hope of succeeding in my efforts. Too bad I didn’t have Michael E. Gerber’s excellent book, The E-Myth Revisited, voted #1 business book by Inc....
by Marjorie Saulson | All, Books, Business Skills
Commencement speeches are meant to be inspiring, but unfortunately are sometimes a bore, something to be dreaded and endured while we wait to celebrate the graduation of either ourselves or an important person in our lives. I vividly remember being bored stiff during...
