It is always gratifying to read an article that confirms your own point of view on a particular subject. Such is the case for me in the article You Are Your Own Best Marketer, by Gabriel Bristol, in a recent issue of Entrepreneur. His first sentence sums it up: "No one will ever care about … [Read more...] about You Are Your Own Brand Ambassador
Anyone who has to write content on a regular basis, whether for a newsletter, or a blog post, or some other type of print material, periodically runs into a mental brick wall, where we ask ourselves, So what the heck can I write about now? I stand in awe and amazement at people like Seth Godin … [Read more...] about What Do I Write About Now?
It has long been my contention that everything is based on relationship. Not only do we like to spend time with people we like; we also tend to prefer to do business with people we like. Fortunately, we don't have to have grown up as a totally likable person, as we all have the capacity to … [Read more...] about 13 Habits of Exceptionally Likable People
It is a great relief to me to know that I am not the only grammar nerd (or nut) around. Perhaps it's because I taught two foreign languages and had a minor in English; but proper usage has always been important to me. I really have to bite my tongue sometimes when someone says something that … [Read more...] about Are You Also a Grammar Nerd?
We all like to think that we make decisions based on logic and reason, but it is much more likely that we use our logic and reason to justify decisions we make based on emotion. So what does this have to do with marketing? Simply that if we want to appeal to potential clients and customers, we … [Read more...] about Are You Using Lucrative Language to Attract More Business?