Writer's block, or fear of writer's block, is often the stumbling block (love that pun!) to creating copy that you need for articles, blog posts, ads, books, etc. When you are stuck not being able to get your ideas down on paper or in a document, it often prevents you from reaching the success … [Read more...] about 3 Tips for Overcoming Writer’s Block
Have you ever heard a simple, yet incredibly useful piece of information; and thought to yourself, Why didn't I think of that? Sometimes the smartest things to do are the simplest; yet we rush right past them in our quest to do something complicated in order to stand out from the crowd. Yet … [Read more...] about Is Your Copy or Website Missing This No-Brainer Item?
It has been said that the reason we were given two ears and only one mouth is to remind us to use them proportionally. Unfortunately, giving another person the courtesy of one's full attention appears to be a dying art. Too many television shows seem to glorify the person who can interrupt other … [Read more...] about Want a Powerful Tool That Is Free and Always Available to You?
It is always gratifying to read an article that confirms your own point of view on a particular subject. Such is the case for me in the article You Are Your Own Best Marketer, by Gabriel Bristol, in a recent issue of Entrepreneur. His first sentence sums it up: "No one will ever care about … [Read more...] about You Are Your Own Brand Ambassador
Anyone who has to write content on a regular basis, whether for a newsletter, or a blog post, or some other type of print material, periodically runs into a mental brick wall, where we ask ourselves, So what the heck can I write about now? I stand in awe and amazement at people like Seth Godin … [Read more...] about What Do I Write About Now?
It has long been my contention that everything is based on relationship. Not only do we like to spend time with people we like; we also tend to prefer to do business with people we like. Fortunately, we don't have to have grown up as a totally likable person, as we all have the capacity to … [Read more...] about 13 Habits of Exceptionally Likable People