Writer's block, or fear of writer's block, is often the stumbling block (love that pun!) to creating copy that you need for articles, blog posts, ads, books, etc. When you are stuck not being able to get your ideas down on paper or in a document, it often prevents you from reaching the success … [Read more...] about 3 Tips for Overcoming Writer’s Block
Communication
Want a Powerful Tool That Is Free and Always Available to You?
It has been said that the reason we were given two ears and only one mouth is to remind us to use them proportionally. Unfortunately, giving another person the courtesy of one's full attention appears to be a dying art. Too many television shows seem to glorify the person who can interrupt other … [Read more...] about Want a Powerful Tool That Is Free and Always Available to You?
You Are Your Own Brand Ambassador
It is always gratifying to read an article that confirms your own point of view on a particular subject. Such is the case for me in the article You Are Your Own Best Marketer, by Gabriel Bristol, in a recent issue of Entrepreneur. His first sentence sums it up: "No one will ever care about … [Read more...] about You Are Your Own Brand Ambassador
Are You Also a Grammar Nerd?
It is a great relief to me to know that I am not the only grammar nerd (or nut) around. Perhaps it's because I taught two foreign languages and had a minor in English; but proper usage has always been important to me. I really have to bite my tongue sometimes when someone says something that … [Read more...] about Are You Also a Grammar Nerd?
Answering a Most Dangerous Question
Do you hem and haw when you meet someone new who asks you what you do? When you try to explain what you do, do you ever feel that your answer lands on deaf ears? If you go to a marketing event with the idea of sharing information about your business, do you feel like you are either turning … [Read more...] about Answering a Most Dangerous Question
Are You Using Lucrative Language to Attract More Business?
We all like to think that we make decisions based on logic and reason, but it is much more likely that we use our logic and reason to justify decisions we make based on emotion. So what does this have to do with marketing? Simply that if we want to appeal to potential clients and customers, we … [Read more...] about Are You Using Lucrative Language to Attract More Business?