It is a great relief to me to know that I am not the only grammar nerd (or nut) around. Perhaps it's because I taught two foreign languages and had a minor in English; but proper usage has always been important to me. I really have to bite my tongue sometimes when someone says something that … [Read more...] about Are You Also a Grammar Nerd?
We all like to think that we make decisions based on logic and reason, but it is much more likely that we use our logic and reason to justify decisions we make based on emotion. So what does this have to do with marketing? Simply that if we want to appeal to potential clients and customers, we … [Read more...] about Are You Using Lucrative Language to Attract More Business?
In my prior blog post, I wrote about how hardly anybody wants or likes to narrow their niche. Online sales guru, Eben Pagan, has a video on the same subject, but in greater depth. His starting point is the Pareto principle, which states that 80% of the results in any given area are produced by … [Read more...] about When Is Narrow Narrow Enough?