What's the very most important message to share effectively in your business, the one message that makes the difference between either creating conversations that lead to clients, referrals, and cash; or the message that turns people off entirely? You'll find my answer in this video. (Hint: It's … [Read more...] about What Is Your Very Most Important Business Message?
You may not consider that leaving a voicemail message is an important form of business communication, but it really is. Think about it for a minute. You are communicating a message to someone else with the goal of getting a particular result, most often a return phone call. Do you ever … [Read more...] about Do Your Voicemail Messages Get the Results You Want?
For people who are ardent shoppers and deal-finders, there is nothing black about the day after Thanksgiving in the United States (and unfortunately now the actual day of Thanksgiving itself) that feels black. After all, that is the time when bargain-hunters will line up for hours in advance in … [Read more...] about Why Do We Call It BLACK Friday?
If not making it easy (or even possible) for people to contact you is the #1 worst marketing mistake, and not making it easy (and possible) for you to contact potential clients or customers is the #2 worst marketing mistake, then what could the #3 worst possible marketing mistake be? Allow me to … [Read more...] about Do You Know the #3 Worst Possible Marketing Mistake?
Making it difficult, if not impossible, for people to contact you, is the #1 worst possible marketing mistake. Even when someone wants to contact you, if that person doesn't have your contact information easily available, it probably means that you have lost a potential client, customer, referral … [Read more...] about Do You Know the #1 Worst Possible Marketing Mistake – Part 2
A number of years ago, I ran across a truly excellent informational piece on the Internet. Since I was too busy to read and absorb it just then, I printed it out so that I could read it at my (laughingly called) leisure, and then contact the author about her excellent work. When I finally got … [Read more...] about Do You Know the #1 Worst Possible Marketing Mistake? – Part 1