Have you ever heard a simple, yet incredibly useful piece of information and thought to yourself, Why didn't I think of that? Sometimes the smartest things to do are the simplest; yet we rush right past them in our quest to do something complicated in order to stand out from the crowd. Yet … [Read more...] about Is Your Copy or Website Missing This No-Brainer Item?
Marketing
Content Marketing Strategies You Can Steal
Among the most important trends is marketing is providing valuable content to your prospective clients and customers. The theory behind this model is that in order to increase sales, you first need to build the type of trusted relationships that allow people to feel comfortable buying your … [Read more...] about Content Marketing Strategies You Can Steal
Overcome Cold Feet When Cold Calling
Does it ever feel like your phone weighs a thousand pounds and, and you really don't want to pick it up? Probably many people's least favorite thing to do in business is making cold calls. So I'm going to share with you some ideas on how to overcome cold feet when cold calling. First of all, I … [Read more...] about Overcome Cold Feet When Cold Calling
3 Ways Entrepreneurs Fail at Personal Branding
So what is personal branding? And what does it have to do with marketing our business, products or services? Dorie Clark, author of Reinventing You, answers these questions in a recent issue of Entrepreneur. "If someone is going to buy from you, they need to understand who you are, what you … [Read more...] about 3 Ways Entrepreneurs Fail at Personal Branding
Want an Unexpected Place to Find a Target Market?
Are you investigating possible business ideas, either for yourself or for a friend? It's amazing how many businesses there are that you can start for under $5000. That's the gist of the article Need a Business Idea? Here are 55, published by Entrepreneur Press. The variety of businesses … [Read more...] about Want an Unexpected Place to Find a Target Market?
What Do I Write About Now?
Anyone who has to write content on a regular basis, whether for a newsletter, or a blog post, or some other type of print material, periodically runs into a mental brick wall, where we ask ourselves, So what the heck can I write about now? I stand in awe and amazement at people like Seth Godin, … [Read more...] about What Do I Write About Now?