by Marjorie Saulson | Business Skills, Communication, Marketing, Uncategorized
One’s website is both a personal and a public representation of who you are and what you choose to offer to the world. As much as I loved my first website, designed by the very creative Julia Stege, I’ve done a lot of growing since then so it was time to...
by Marjorie Saulson | All, Communication, Marketing
When you sit down to write copy for a presentation, an email, a flyer, a sales letter, etc.; do you sometimes worry that you won’t be able to get your point across effectively. Are you concerned that your copy won’t be able to convince people to buy your...
by Marjorie Saulson | All, Communication, Marketing
Have you ever heard a simple, yet incredibly useful piece of information and thought to yourself, Why didn’t I think of that? Sometimes the smartest things to do are the simplest; yet we rush right past them in our quest to do something complicated in order to...
by Marjorie Saulson | All, Marketing
Among the most important trends is marketing is providing valuable content to your prospective clients and customers. The theory behind this model is that in order to increase sales, you first need to build the type of trusted relationships that allow people to feel...
by Marjorie Saulson | All, Business Skills, Marketing
Does it ever feel like your phone weighs a thousand pounds and, and you really don’t want to pick it up? Probably many people’s least favorite thing to do in business is making cold calls. So I’m going to share with you some ideas on how to overcome...
by Marjorie Saulson | All, Business Skills, Marketing
So what is personal branding? And what does it have to do with marketing our business, products or services? Dorie Clark, author of Reinventing You, answers these questions in a recent issue of Entrepreneur. “If someone is going to buy from you, they need to...
