The Value of Vocal Variety

One sure way to put your audience to sleep (any audience – on stage, online, on the phone, etc.) is to share your message in a monotone. Adding vocal variety not only helps to keep the eager attention of the people listening to you, it also enables you: To allow...

Creating Copy that Converts

When you sit down to write copy for a presentation, an email, a flyer, a sales letter, etc.; do you sometimes worry that you won’t be able to get your point across effectively. Are you concerned that your copy won’t be able to convince people to buy your...

Content Marketing Strategies You Can Steal

Among the most important trends is marketing is providing valuable content to your prospective clients and customers. The theory behind this model is that in order to increase sales, you first need to build the type of trusted relationships that allow people to feel...