When you sit down to write copy for a presentation, an email, a flyer, a sales letter, etc.; do you sometimes worry that you won't be able to get your point across effectively. Are you concerned that your copy won't be able to convince people to buy your product, invest in your service, or … [Read more...] about Creating Copy that Converts
Have you ever heard a simple, yet incredibly useful piece of information and thought to yourself, Why didn't I think of that? Sometimes the smartest things to do are the simplest; yet we rush right past them in our quest to do something complicated in order to stand out from the crowd. Yet … [Read more...] about Is Your Copy or Website Missing This No-Brainer Item?
Among the most important trends is marketing is providing valuable content to your prospective clients and customers. The theory behind this model is that in order to increase sales, you first need to build the type of trusted relationships that allow people to feel comfortable buying your … [Read more...] about Content Marketing Strategies You Can Steal
Does it ever feel like your phone weighs a thousand pounds and, and you really don't want to pick it up? Probably many people's least favorite thing to do in business is making cold calls. So I'm going to share with you some ideas on how to overcome cold feet when cold calling. First of all, I … [Read more...] about Overcome Cold Feet When Cold Calling
So what is personal branding? And what does it have to do with marketing our business, products or services? Dorie Clark, author of Reinventing You, answers these questions in a recent issue of Entrepreneur. "If someone is going to buy from you, they need to understand who you are, what you … [Read more...] about 3 Ways Entrepreneurs Fail at Personal Branding
Are you investigating possible business ideas, either for yourself or for a friend? It's amazing how many businesses there are that you can start for under $5000. That's the gist of the article Need a Business Idea? Here are 55, published by Entrepreneur Press. The variety of businesses … [Read more...] about Want an Unexpected Place to Find a Target Market?