Anyone who has to write content on a regular basis, whether for a newsletter, or a blog post, or some other type of print material, periodically runs into a mental brick wall, where we ask ourselves, So what the heck can I write about now? I stand in awe and amazement at people like Seth Godin, … [Read more...] about What Do I Write About Now?
Let's take a look at why it's so easy to be salesy instead of persuasive. And this is where a true confession comes in because when I first started out in business, I was very salesy. And why? I really believe in the value of what I'm offering. So I wanted everybody to take advantage of it, … [Read more...] about Communicate Persuasively without Being Salesy
If not making it easy (or even possible) for people to contact you is the #1 worst communication mistake when you're marketing yourself, and not making it easy (and possible) for you to contact potential clients or customers is the #2 worst communication mistake, then what could the #3 worst … [Read more...] about Do You Know the #3 Worst Possible Communication Mistake When You’re Marketing Yourself??
Making it difficult, if not impossible, for people to contact you, is the #1 worst possible communication mistake when you're marketing yourself. Even when someone wants to contact you, if that person doesn't have your contact information easily available, it probably means that you have lost a … [Read more...] about The #1 Worst Possible Communication Mistake When You’re Marketing Yourself – Part 2
A number of years ago, I ran across a truly excellent informational piece on the Internet. Since I was too busy to read and absorb it just then, I printed it out so that I could read it at my (laughingly called) leisure, and then contact the author about her excellent work. When I finally got … [Read more...] about The #1 Worst Possible Communication Mistake When You’re Marketing Yourself – Part 1
What's the very most important message to share effectively in your business, the one message that makes the difference between either creating conversations that lead to clients, referrals, and cash; or the message that turns people off entirely? You'll find my answer in this video. (Hint: It's … [Read more...] about What Is Your Very Most Important Business Message?