Since I have given several interviews lately, I thought you might find it useful to know how to prepare in order to take the best possible advantage of this spectacular marketing opportunity. One thing you may be surprised to discover the first time that you are interviewed on either a podcast, … [Read more...] about A Crucial Key to Giving a Great Interview
Are you sometimes stumped when it comes to writing emails that will actually get opened and hopefully read? Would it be helpful to know what types of email to avoid like the plague? In a recent article in Hubspot, Leslie Ye writes scathingly about just checking in emails. They actually … [Read more...] about How About Some Alternatives to “Just Checking In” Emails?
Are you one of those people who has absolutely no trouble discussing things with other people; but as soon as you sit down in front of a PC or tablet, your mind goes as blank as the screen? This poses a real challenge in today's business world, since creating content (whether speeches, blog … [Read more...] about Think you can’t write? Well, you’re wrong!
Have you ever gone to sleep on a problem and have the answer pop into your mind when you wake up? Or when you are in the shower or taking a walk? If so, then you have received a gift from your subconscious. There are several important things I have discovered about the subconscious … [Read more...] about Let Your Subconscious Do the Work for You
It is a constant source of amazement to me how much truly useful and helpful information you can find on the Internet. Take, for example, the challenge of choosing the most effective online marketing tools among the huge selection available in today's world. Making marketing choices for your … [Read more...] about Take the Angst out of Choosing Online Marketing Tools
Sometimes we get so excited about our products and services that we think that everyone else will be just as excited about them as we are. To quote Charlie Brown, Sigh! And to quote the name of a song from the show, Porgy and Bess, It Ain't Necessarily So. The realistic fact of life (and … [Read more...] about Are You Trying to Sell Ice to Eskimos in Winter?