Have you ever gone to sleep on a problem and have the answer pop into your mind when you wake up? Or when you are in the shower or taking a walk? If so, then you have received a gift from your subconscious. There are several important things I have discovered about the subconscious … [Read more...] about Let Your Subconscious Do the Work for You
It is a constant source of amazement to me how much truly useful and helpful information you can find on the Internet. Take, for example, the challenge of choosing the most effective online marketing tools among the huge selection available in today's world. Making marketing choices for your … [Read more...] about Take the Angst out of Choosing Online Marketing Tools
Sometimes we get so excited about our products and services that we think that everyone else will be just as excited about them as we are. To quote Charlie Brown, Sigh! And to quote the name of a song from the show, Porgy and Bess, It Ain't Necessarily So. The realistic fact of life (and … [Read more...] about Are You Trying to Sell Ice to Eskimos in Winter?
My husband Saul is a football fanatic. I always know that I will have time to catch up on my work when there is a game on TV. It turns out that there is a lot any business person can learn from the National Foodball League when it comes to creating (literally) raving fans (a much over-used term, … [Read more...] about What Can the NFL Teach Us about Marketing?
During my long career as a professional volunteer, I learned a lot of lessons that I now apply to my business. (And after all, when you think about it, non-profit organizations are also businesses; they just direct their profits to their cause instead of to their owners or stockholders.) Perhaps … [Read more...] about What Is One of the Best Ways to Make Money?