What Can the NFL Teach Us about Marketing?

Do you ever miss opportunities to make your business more visible, and wonder what strategies you could use to gain traction in this competitive world? It turns out that there is a lot any business person can learn from the National Football League when it comes to...

Is All of Your Copy Visually Accessible?

Have you ever run into this kind of problem? You attend a networking, corporate, fund raising, or some other type of event where it is important that you connect with a variety of people; You see someone whom you have met before, but whose name you have forgotten; You...

Does Your Marketing Push or Pull?

As a business person looking to help people become compelling communicators, I am always eager to learn new ways to help other people promote their businesses more effectively. That is why I was intrigued by some of the ideas in Lida Citroën’s article on 9...

What Is One of the Best Ways to Make Money?

During my long career as a professional volunteer, I learned a lot of lessons that I now apply to my business. (And after all, when you think about it, non-profit organizations are also businesses; they just direct their profits to their cause instead of to their...

Do You Use Print to Your Best Advantage?

Sometimes we get so enamored of our online strategies and focus so much of our attention on our websites, blogs, social media, etc., that we tend to forgot the power of print. In her article, Don’t Overlook Print When Mapping Out Your Startup Marketing Plan,...