Swipe File Gold Mine

Great marketing copy can show up in the oddest places, places you would never think to look. In a blog post entitled Swipe File Gold Mine, marketing guru, Ben Settle, touts the value of going to comic book conventions and buying comics that were created before 1990,...

When Is Narrow Narrow Enough?

In my prior blog post, I wrote about how hardly anybody wants or likes to narrow their niche. Online sales guru, Eben Pagan, has a video on the same subject, but in greater depth. His starting point is the Pareto principle, which states that 80% of the results in any...