As a marketing consultant, I am always eager to learn new ways to help people promote their businesses more effectively. That is why I was intrigued by Lida Citroën's article on 9 Overlooked Ways to Market Your Business in a recent issue of Entrepreneur. She speaks about the concept of pull … [Read more...] about Does Your Marketing Push or Pull?
Wasn't email supposed to make our lives easier? Suddenly we take a look at the clock and see that an hour or more has been swallowed by the email monster. It is all too easy to get trapped in an email cave, trying to keep up with all of the items that flood our Inbox every day. While I … [Read more...] about Need Some Help Taming the Email Monster?
During my long career as a professional volunteer, I chaired many fund raising events. In planning these events, my policy was always that one of the best ways to make money is not to spend it unnecessarily. That belief has definitely followed me into my business career. One of my favorite … [Read more...] about Want to Know a Great Way to Make More Money?
Have you ever heard a simple, yet incredibly useful piece of information; and thought to yourself, Why didn't I think of that? Sometimes the smartest things to do are the simplest; yet we rush right past them in our quest to do something complicated in order to stand out from the crowd. Yet … [Read more...] about Is Your Copy or Website Missing This No-Brainer Item?
It is always gratifying to read an article that confirms your own point of view on a particular subject. Such is the case for me in the article You Are Your Own Best Marketer, by Gabriel Bristol, in a recent issue of Entrepreneur. His first sentence sums it up: "No one will ever care about … [Read more...] about You Are Your Own Brand Ambassador
Sometimes we get so enamoured of our online strategies and focus so much of our attention on our websites, blogs, social media, etc., that we tend to forgot the power of print. In her article, Don't Overlook Print When Mapping Out Your Startup Marketing Plan, Katherine Halek points out three key … [Read more...] about Do You Use Print to Your Best Advantage?