Are you investigating possible business ideas, either for yourself or for a friend? It's amazing how many businesses there are that you can start for under $5000. That's the gist of the article Need a Business Idea? Here are 55, by Entrepreneur Press and Cheryl Kimball. The variety of … [Read more...] about Want an Unexpected Place to Find a Target Market?
Great marketing copy can show up in the oddest places, places you would never think to look. In a recent blog post entitled Swipe File Gold Mine, marketing guru, Ben Settle, touts the value of going to comic book conventions and buying comics that were created before 1990, when copy gave way to … [Read more...] about Swipe File Gold Mine
Anyone who has to write content on a regular basis, whether for a newsletter, or a blog post, or some other type of print material, periodically runs into a mental brick wall, where we ask ourselves, So what the heck can I write about now? I stand in awe and amazement at people like Seth Godin … [Read more...] about What Do I Write About Now?
For much of my adult life, I have been blessed to have been able to serve as a professional volunteer (which, according to my definition, is someone who gets aggravated for free). A few years ago, I realized that my comfort zone was starting to feel like a jail, and that I needed to start … [Read more...] about Want to Know How I Am Celebrating My 75th Birthday?
We all like to think that we make decisions based on logic and reason, but it is much more likely that we use our logic and reason to justify decisions we make based on emotion. So what does this have to do with marketing? Simply that if we want to appeal to potential clients and customers, we … [Read more...] about Are You Using Lucrative Language to Attract More Business?