What Can the NFL Teach Us about Marketing?

My husband Saul is a football fanatic. I always know that I will have time to catch up on my work when there is a game on TV. It turns out that there is a lot any business person can learn from the National Foodball League when it comes to creating (literally) raving...

Is All of Your Copy Visually Accessible?

Have you ever run into this kind of problem? You attend a networking, corporate, fund raising, or some other type of event where it is important that you connect with a variety of people; You see someone whom you have met before, but whose name you have forgotten; You...

Does Your Marketing Push or Pull?

As a marketing consultant, I am always eager to learn new ways to help people promote their businesses more effectively. That is why I was intrigued by Lida Citroën’s article on 9 Overlooked Ways to Market Your Business in a recent issue of Entrepreneur. She...