Sometimes we get so enamoured of our online strategies and focus so much of our attention on our websites, blogs, social media, etc., that we tend to forgot the power of print. In her article, Don't Overlook Print When Mapping Out Your Startup Marketing Plan, Katherine Halek points out three key … [Read more...] about Do You Use Print to Your Best Advantage?
Great marketing copy can show up in the oddest places, places you would never think to look. In a recent blog post entitled Swipe File Gold Mine, marketing guru, Ben Settle, touts the value of going to comic book conventions and buying comics that were created before 1990, when copy gave way to … [Read more...] about Swipe File Gold Mine
For much of my adult life, I have been blessed to have been able to serve as a professional volunteer (which, according to my definition, is someone who gets aggravated for free). A few years ago, I realized that my comfort zone was starting to feel like a jail, and that I needed to start … [Read more...] about Want to Know How I Am Celebrating My 75th Birthday?
We all like to think that we make decisions based on logic and reason, but it is much more likely that we use our logic and reason to justify decisions we make based on emotion. So what does this have to do with marketing? Simply that if we want to appeal to potential clients and customers, we … [Read more...] about Are You Using Lucrative Language to Attract More Business?
In my prior blog post, I wrote about how hardly anybody wants or likes to narrow their niche. Online sales guru, Eben Pagan, has a video on the same subject, but in greater depth. His starting point is the Pareto principle, which states that 80% of the results in any given area are produced by … [Read more...] about When Is Narrow Narrow Enough?