We all like to think that we make decisions based on logic and reason, but it is much more likely that we use our logic and reason to justify decisions we make based on emotion. So what does this have to do with marketing? Simply that if we want to appeal to potential clients and customers, we … [Read more...] about Are You Using Lucrative Language to Attract More Business?
In my prior blog post, I wrote about how hardly anybody wants or likes to narrow their niche. Online sales guru, Eben Pagan, has a video on the same subject, but in greater depth. His starting point is the Pareto principle, which states that 80% of the results in any given area are produced by … [Read more...] about When Is Narrow Narrow Enough?
We humans sometimes operate under the illusion that lots of other people like what we like, are interested in what interests us, and enjoy spending time in the activities that we enjoy. That illusion poses at least two dangers: We risk boring other people to death going on and on about … [Read more...] about Hardly Anybody Likes or Wants to Narrow Their Niche
So what is personal branding? And what does it have to do with marketing our business, products or services? Dorie Clark, author of Reinventing You, answers these questions in a recent issue of Entrepreneur. "If someone is going to buy from you, they need to understand who you are, what you … [Read more...] about 3 Ways Entrepreneurs Fail at Personal Branding
Among the most important new trends is marketing is providing valuable content to your prospective clients and customers. The theory behind this model is that in order to increase sales, you first need to build the type of trusted relationships that allow people to feel comfortable buying your … [Read more...] about Content Marketing Strategies You Can Steal