The theory behind this model is that in order to increase sales, you first need to build the type of trusted relationships that allow people to feel comfortable buying your products or services.
Ann Handley, cited in Forbes as the most influential woman in Social Media and recognized by ForbesWoman as one of the top 20 women bloggers, wrote in an issue of Entrepreneur about Content Marketing Strategies You Can Steal.
Among the six strategies she mentions, one of the most interesting facts she includes in her article is that great content marketers allocate, on average, 37% of their marketing budgets to content programs.
That focus on creating great content differs from the usual focus on allocating practically all of the marketing budget to various types of advertising and outreach.
In other words, the what you provide becomes at least as important as the where you find to provide it.
To see the rest of Ann’s suggestions, read here…