Health care. KeyboardAs a marketing consultant, I am always eager to learn new ways to help people promote their businesses more effectively.

That is why I was intrigued by Lida Citroën’s article on 9 Overlooked Ways to Market Your Business in a recent issue of Entrepreneur.

She speaks about the concept of pull marketing, that is using creative ways to grab the attention of potential customers; instead of overtly selling to them (push marketing).

Among the ideas she suggests are:

  1. Luggage tags and backpacks: Evidently these work as conversation starters when people see them on your luggage, tote bags, and brief cases.
  2. iPad, laptop “skin”: If you are someone who gives presentations using your laptop, the back of your laptop faces your audience. Why not use that space to your marketing advantage?
  3. Desktop screen: A similar idea to #2, as this is what people see before you begin, and after you end, your presentation.

You can find the rest of Lida’s ideas here.

Please be sure to share on the Facebook page any unusual ideas that have worked for you.

In the meanwhile, happy marketing!