If not making it easy (or even possible) for people to contact you is the #1 worst marketing mistake, and not making it easy (and possible) for you to contact potential clients or customers is the #2 worst marketing mistake, then what could the #3 worst possible marketing mistake be?
Allow me to ask you what might turn out to be some painful questions.
When you get back home or to your office after an event with business cards from potential clients or customers in your pocket or purse, what do you do with them?
- Do you note the date and place when and where you met each person?
- Do you write any notes to give you a clue what to say to that person in order to further build the relationship?
- Do you follow up with the people you met in a timely manner?
- Or do the cards end up in your probably never pile, unlikely ever to be touched again until you finally decide to throw them out?
So, as you may have already guessed, the #3 worst possible marketing mistake is not to follow up with people you meet, some of whom may well have the potential to become your very best clients or customers.
These days, there are many ways to follow up. Have some fun experimenting and then choosing the one(s) that work best with your desired audience. These methods can include:
- Invitations to connect on social media, including LinkedIn, Facebook, etc. (depending on where your people like to gather)
- Phone calls inviting people to continue the conversation with a virtual or actual coffee date
- Handwritten notes acknowledging that you are glad to have met them
- Video emails, using platforms such as mailvu.com
All three marketing mistakes are examples of letting opportunities slip through the cracks.
I invite you to take a look at your modus operandi and check out where you need to upgrade your systems; so that you can enjoy the benefits of successfully connecting with your ideal clients and customers.
Both you and your bottom line will be a lot cheerier if you do.
Also published on Medium.
I owe many, many thanks to Marjorie Saulson, for her very helpful, straight forward, common sense approach to marketing. She has certainly provided many “aha” moments.
Whether you are finding, discovering, or reinventing your voice or your message (personal or professional), Marjorie’s insight, coaching and positive plans for action are an enlightening booster shot in the arm and psyche.
Looking to improve and grow your business, large or small? Contact Marjorie. She will help you perfect your voice!
Marjorie really over delivers in her training program. Each lesson is clear and straight to the point. I never felt overwhelmed and I finished each module knowing exactly what steps I needed to take next.
I was able to book 2 extra referrals at a networking event based on one simple tip she shared. These were 2 great referrals I would have missed out on!
And her training on Ending Sales Call Terror Forever is one of the best systems I’ve seen on how to effectively handle a sales call. Now I know, step-by-step, how to talk with a prospective client so I feel more confident when I get on the phone. Thank you, Marjorie!
Marjorie– Just wanted to take a moment and express my thanks for the opportunity and the ‘input’ you provided on the Vibrant video series!
I think you’ll agree– from conceptualization to completion– smooth & steady… and we had fun!!
Understanding marketing to the Global Village provides the competitive advantage we call, “The Winner’s Edge”.
Marjorie– you “get it”– Always nice to work with pros!!
Marjorie Saulson offers a wealth of insights from a lifetime of passion and experience. The networking session alone was filled with useful tips that will surely make a difference!
This note is to thank you once again for the wonderful seminar earlier this week. The excellent binder that you provided has been open on my desk ever since my return home on Tuesday evening. The session provided many great, immediately-applicable tools that I am working to implement.
Marjorie Saulson is my public speaking coach. She is helping me to go through all my free reports, ideas, headings and everything else with a fine tooth comb, patience, wisdom and a sense of humor. She is wonderful, and I know that I will go from a good public speaker to a great one because of her thoroughness, experience and encouragement!
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