by Marjorie Saulson | Business Skills, Communication, Marketing
It is always gratifying to read an article that confirms your own point of view on a particular subject. Such is the case for me in the article You Are Your Own Best Marketer, by Gabriel Bristol, in an issue of Entrepreneur magazine. His first sentence sums it up: No...
by Marjorie Saulson | Marketing
Sometimes we get so enamored of our online strategies and focus so much of our attention on our websites, blogs, social media, etc., that we tend to forgot the power of print. In her article, Don’t Overlook Print When Mapping Out Your Startup Marketing Plan,...
by Marjorie Saulson | Business Skills, Marketing
So what is personal branding? And what does it have to do with marketing our business, products or services? Dorie Clark, author of Reinventing You, answers these questions in an article she wrote for Entrepreneur magazine. If someone is going to buy from you, they...
by Marjorie Saulson | Business Skills, Communication, Marketing
Everybody has a story to tell. How well are you telling yours? In his bestselling book, Donald Miller shares the vital role stories play in building not only a memorable brand for your business, but also how to use story to exponentially grow your business success. In...
by Marjorie Saulson | Business Skills, Communication, Marketing
So what is personal branding? And what does it have to do with marketing our business, products or services? Dorie Clark, author of Reinventing You, answers these questions in a recent issue of Entrepreneur. “If someone is going to buy from you, they need to...
