by Marjorie Saulson | All, Marketing
Sometimes we get so excited about our products and services that we think that everyone else will be just as excited about them as we are. To quote Charlie Brown, Sigh! And to quote the name of a song from the show, Porgy and Bess, It Ain’t Necessarily So. The...
by Marjorie Saulson | All, Marketing
Do you ever miss opportunities to make your business more visible, and wonder what strategies you could use to gain traction in this competitive world? It turns out that there is a lot any business person can learn from the National Football League when it comes to...
by Marjorie Saulson | Communication, Marketing, Media Skills, Public Speaking, Videos
If you want to know about how to create a high-impact and stellar slide presentation, Ellen Finkelstein is your go-to gal. She is one of only 18 people in the country designated by Microsoft as a Power Point MVP, a PowerPoint Most Valued Professional. Ellen presented...
by Marjorie Saulson | All, Marketing
Great marketing copy can show up in the oddest places, places you would never think to look. In a blog post entitled Swipe File Gold Mine, marketing guru, Ben Settle, touts the value of going to comic book conventions and buying comics that were created before 1990,...
by Marjorie Saulson | All, Marketing
We humans sometimes operate under the illusion that lots of other people like what we like, are interested in what interests us, and enjoy spending time in the activities that we enjoy. That illusion poses at least two dangers: We risk boring other people to death...
