by Marjorie Saulson | All, Marketing
Sometimes we get so excited about our products and services that we think that everyone else will be just as excited about them as we are. To quote Charlie Brown, Sigh! And to quote the name of a song from the show, Porgy and Bess, It Ain’t Necessarily So. The...
by Marjorie Saulson | All, Communication, Marketing
In my prior blog post, I wrote about how hardly anybody wants or likes to narrow their niche. Online sales guru, Eben Pagan, has a video on the same subject, but in greater depth. His starting point is the Pareto principle, which states that 80% of the results in any...
by Marjorie Saulson | All, Marketing
We humans sometimes operate under the illusion that lots of other people like what we like, are interested in what interests us, and enjoy spending time in the activities that we enjoy. That illusion poses at least two dangers: We risk boring other people to death...
by Marjorie Saulson | All, Marketing
Are you investigating possible business ideas, either for yourself or for a friend? It’s amazing how many businesses there are that you can start for under $5000. That’s the gist of the article Need a Business Idea? Here are 55, published by Entrepreneur...
by Marjorie Saulson | All, Communication, Marketing, Public Speaking
Since I have given several interviews lately, I thought you might find it useful to know how to prepare in order to take the best possible advantage of this spectacular marketing opportunity. One thing you may be surprised to discover the first time that you are...
