If there is one area where people in business are most likely to come to communication grief, that area is sales.
Perhaps it’s because they’ve been on the receiving end of too many high pressure sales pitches (not to mention the glut of robo calls that pollute our telecommunications), and they don’t want to come across the same way: pushy and sleazy.
Yet selling one’s products and/or services is essential to success in any business. The unavoidable truth is that when you’re out of cash, you’re out of business.
But think about it. People really do like to buy things; they just don’t like to be sold.
In this video, I suggest a work-around to get past the negative mindset that often comes with the idea of having to sell something to someone.
My rather radical suggestion is to eliminate the word sales altogether; and to replace it with the word offer.
Think about it! Offering something to someone really feels a lot more comfortable than trying to sell something to someone.
I invite you to check out the video as I expand on this subject. The goal is to raise your comfort level in sharing your gifts with people who may desperately need what you have to offer.
If you don’t offer it, you are depriving those people of what they need, while sabotaging your own business success at the very same time.