When planning these events, my policy always was that one of the best ways to make money is not to spend it unnecessarily.
That belief has definitely followed me into my business career.
One of my favorite questions to ask people about their marketing strategies is: Are you tired of throwing your money down the guesswork marketing drain?
In his article 10 Tips for Marketing on a Shoestring Budget, author Patrick Schock is definitely singing my song.
Among the helpful suggestions he makes are:
- Focus on your local community. Get to know people in order to find out what they need, and make note of how your business can potentially help them.
- Collaborate with other non-competitive local businesses. Using bundle promotions, incentives, coupons and more, you can grow both of your businesses at once.
- Giveaways: Free trials and samples are beloved by everyone for good reason. Why not give them a shot?
You can check out the rest of Patrick’s ideas here.
Share your favorite money-saving ideas in the Comment section below..
And in the meanwhile, give some thought to any unnecessary spending that you can move to the savings and profit columns instead.