Creating engaging videos is a key component to marketing success these days. The exponential growth of YouTube as a search engine is proof of that fact.

Various studies report that videos on landing pages can increase conversions by a whopping 80% or more; and video drives a 157% increase in organic traffic from search engines.

Fortunately for those who are not quite happy with how their videos are turning out, or who simply don’t know where to begin on the road to creating great videos, Lou Bortone shares the necessary steps to take in his incredibly helpful book, Video Marketing Rules — How to Win in a World Gone Video!

Lou combines both theory and practicality in easily accessible bites of information, in two major parts of the book:

In the first part of the book, Lou covers The 7 Stages of Video Marketing: The Video Marketing Success System:

  1. Purpose
  2. Premise
  3. Production
  4. Platforms
  5. Promotion
  6. Power
  7. Profit

These seven topics are clearly appropriate to explore in many areas of business and marketing beyond solely making videos, and greatly enhance the value of the book.

In the second part of the book, Lou get down to the nitty gritty, The Practical Guide to Making Great Videos.

This is exceptionally helpful, not only if you are getting started making videos; but also as a checklist to enable you to upgrade what you’re currently doing.

Having worked with Lou on a number of projects over the years, he is definitely my go-to guy when it comes to creating videos.

Besides being incredibly skilled at his craft, he has a tremendous sense of fun and mischief that is truly engaging.