I often liken effective communication and public speaking to a 3-legged stool.
You need all 3 legs on a 3-legged stool, or it will fall over.
In my view, the 3 legs of effective communication are:
- WHAT – What is your message?
- HOW – How are you presenting it?
- ALLOW – Are you getting past your fears and allowing yourself to share it?
In this video, I make the case that the WHAT, your message, is the most important part of the mix, a first among equals, as it were.
Of course, if you don’t deliver it, then the value of the message is totally lost; so maybe the ALLOW is the most important element.
I invite you to watch the video. I’d love to hear your opinion on which element you think is the most important:
- The message,
- How it’s delivered, or
- Getting over the fear of delivering it.
