Anyone who has to write content on a regular basis, whether for a newsletter, or a blog post, or some other type of print material, periodically runs into a mental brick wall, where we ask ourselves, So what the heck can I write about now?
I stand in awe and amazement at people like Seth Godin, who not only promotes writing daily emails, but actually finds enough interesting things to say, to do it.
My weekly blog post and email are about what I can manage.
And since I find reading everything that comes into my Inbox to be a daunting proposition, I use that reason to stick to my weekly schedule (except when I am promoting resources that I believe to be valuable to the people in my community).
So it was a relief and heartening to me to read an article in Entrepreneur entitled How to Create Compelling Online Content That Gets Traffic.
In the article, Brian Dean lists strategies from 5 of the 22 innovators included in Mitch Myerson’s book, Success Secrets of the Online Marketing Superstars.
The suggestion I found most compelling was Ultimate Guides. Evidently many of us, given how busy we are, appreciate other people creating simplified lists of great resources on the web for us to use.
Here’s what Brian has to say about these types of guides:
Ultimate guides perform well because they curate all of the information on a given topic in one place. The content’s USP is a very easy sell.
More importantly, whenever people mention that particular topic on their site, they’ll link to your ultimate guide. After all, you created the “go to” resource.
You can read about the other four suggestions here
In the meanwhile, if you have any suggestions for topics you would like me to cover in my blog, I would certainly appreciate hearing about them. You can share them by emailing me using the form on my Contact Page.
