by Marjorie Saulson | Business Communication & Authority
So what is personal branding? And what does it have to do with marketing our business, products or services? Dorie Clark, author of Reinventing You, answers these questions in an article she wrote for Entrepreneur magazine. If someone is going to buy from you, they...
by Marjorie Saulson | Content Creation & Writing Skills
When you sit down to write copy for a presentation, an email, a flyer, a sales letter, etc.; do you sometimes worry that you won’t be able to get your point across effectively. Are you concerned that your copy won’t be able to convince people to buy your...
by Marjorie Saulson | Digital & Media Communication
Among the most important trends is marketing is providing valuable content to your prospective clients and customers. The theory behind this model is that in order to increase sales, you first need to build the type of trusted relationships that allow people to feel...
by Marjorie Saulson | Business Communication & Authority, Productivity & Goal Achievement
What’s the very most important message to share effectively in your business, the one message that makes the difference between either creating conversations that lead to clients, referrals, and cash; or the message that turns people off entirely? You’ll...
by Marjorie Saulson | Digital & Media Communication
How would you like to be able to add to your business database and create a win-win-win situation at the same time? How would you like to be able to do that at no cost to yourself, while giving added value to the people already on your list? And how would you like to...