by Marjorie Saulson | Business Communication & Authority
Have you ever run into this kind of problem? You attend a networking, corporate, fund raising, or some other type of event where it is important that you connect with a variety of people; You see someone whom you have met before, but whose name you have forgotten; You...
by Marjorie Saulson | Business Communication & Authority, Leadership & Team Management
It is always gratifying to read an article that confirms your own point of view on a particular subject. Such is the case for me in the article You Are Your Own Best Marketer, by Gabriel Bristol, in an issue of Entrepreneur magazine. His first sentence sums it up: No...
by Marjorie Saulson | Business Communication & Authority
Do you hem and haw when you meet someone new who asks you what you do? When you try to explain what you do, do you ever feel that your answer lands on deaf ears? If you go to a marketing event with the idea of sharing information about your business, do you feel like...
by Marjorie Saulson | Public Speaking & Presentation Skills, Sales & Communication Psychology
If there is one area where people in business are most likely to come to communication grief, that area is sales. Perhaps it’s because they’ve been on the receiving end of too many high pressure sales pitches (not to mention the glut of robo calls...
by Marjorie Saulson | Content Creation & Writing Skills, Sales & Communication Psychology
In my prior blog post, I wrote about how hardly anybody wants or likes to narrow their niche. Online sales guru, Eben Pagan, has a video on the same subject, but in greater depth. His starting point is the Pareto principle, which states that 80% of the results in any...
